Africa ranks amongst the fastest growing economic regions in the world. African economies today are called as “Lions on the move “. It is today home to many of the world’s biggest opportunities. The global spotlight will be on Africa in the next couple of decades as it raises its full potential. It is today on the brink of an era of sustained economic growth and development. Africa’s growth acceleration resulted from more than a resource boom. Government actions to end political conflicts, improve macroeconomic conditions, and create better business climates enabled growth to accelerate broadly across countries and sectors. Africa’s business opportunities are potentially very large, particularly for companies in consumer-facing industries such as retail, telecommunications, and banking; infrastructure-related industries; across the agricultural value chain; and in resource-related industries. Global executives and investors cannot afford to ignore the continent’s immense potential.

It is realizing this immense opportunity for business and trade in Africa that the initiative of setting up AFRICA BUSINESS CELL has been taken. It is a first of its kind initiative across any B School in India. It is a students' initiative mentored by the faculty of Indian Institute of Foreign Trade, IIFT. The cell was launched at IIFT, New Delhi on 21st July 2010 with ambassadors of seven African countries Rwanda, Ethiopia, Tunisia, Botswana, Eritrea, Namibia and Gambia gracing the occasion.