PhD from BITS-Pilani, ME (Internet Technology and e-Business) from BITS-Pilani, MBA (Marketing).

Areas of Interest / Specialization

Retail and Distribution Management, B2B Marketing and Digital Marketing 

10 years in academics and 2 years in Industry.

• “Would Indian Consumers move from Kirana Stores to Organized Retailers when shopping for Groceries?” Asia Pacific Journal of Marketing and Logistics, Vol.21 No1, 2009, pp 127-143. (Paromita Goswarmi & Mridula S Mishra)

• “Importance associated to Retail Service Attributes: a Study on Indian Consumers”, Icfaian Journal of Management Research, Vol. VII, No2, 2008. pp 7-20. (Mridula S. Mishra & Umakant Dash)

• “Consumers and Retailers perception for Organized and Traditional Retail Stores”, Prajnan, Vol. XXXVI, No.2, July-September 2007, pp 147-59. (Umakant Dash & Mridula Mishra).

• Organized Retail Sector and the Changing Face of Indian Pharmacy, Marketing Mastermind, November’2007, pp 50-51.

• “Grocery Retailing: Why People Buy from Organized Retailers”, Marketing Mastermind, Vol. 3, Issue 3, March 2007, pp 14-16.

• Book Review of “Leverage: How to get it & how to keep it in any negotiation”, Marketing Mastermind, Vol. VI, Issue 12, December 2006.

• “Internationalization of Indian food-retailing sector”, Journal of International Management Studies, Vol. 10, No 3, July –Sept 2005, pp 15-22. (Umakant Dash & Mridula Mishra)

• “Internationalization of Non Food Retailing, Indian Experience”, Indian Retail Review, Volume 1, December 2004.
 

Professional / Academic Affiliations

In the review board of "Journal of Case Research" -ISSN 0976-108X (http://home.ximb.ac.in/~jcr/review.html)