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(DURATION:
18 MONTHS AUGUST – JANUARY)
Executive Post Graduate Diploma in Industrial
Marketing aims at enhancing the managerial competence and prepares the
participants for Industrial Marketing or marketing of goods and services
from one business to another. With an increasingly challenging business
environment, organizations are under pressure to perform. The sales and
marketing function is probably the most affected under the current
economic scenario.
The Programme on Industrial Marketing provides in-depth case studies
geared to the needs of marketing managers and other executives.
Typically, companies generate higher sales volume from industrial sales
than from consumer sales. Therefore, it is imperative for them to
develop and follow effective marketing strategies to serve their
industrial customers effectively.
Duration & Delivery
The Programme is to be completed in three semesters
of six month each. The concentrated classroom studies will commence with
a week-long programme at the beginning of each semester followed by
classes on Saturday and Sunday on alternate weeks. Student is awarded
the Post Graduate Diploma on Successful completion of evaluation process
Eligibility
• Graduation or equivalent degree from any recognized university or
institution.
• A minimum work experience (including self employed) after graduation
of not less than 3 years as on 31st July of the year of the start of the
Course.
• No age limit.
Mode of Admission
• Selection will be on the basis of Interviews
• Seats are reserved for SC/ST/PH/OBC – Non Creamy layer candidates as
per Government of India rules
Tuition Fee (2012 Batch)
The Programme fee for the entire course is Rs.2,55,000/- (Rs. 1,30,000/-
for SC/ST/PH) payable in three installments:
Venue/Timing of the Programme
IIFT Campus: 9:00 AM to 5:00 PM on Saturday and Sunday on alternate
weekends.
Important Dates
• Release of advertisement/Availability of Brochure and application form
on IIFT’s website i.e.www.iift.edu MAY / JUNE
• Last Date for submission of application JULY
• Date of Interviews JULY / AUGUST
• Commencement of the Programme AUGUST
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